Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $24.95 Offer: $16.47
Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press ListPrice: $24.95 Offer: $16.47
Principles of Marketing (Principles of Marketing) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $186.67 Offer: $149.33
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) Author: Jean-Noel Kapferer Manufacturer: Kogan Page ListPrice: $70.00 Offer: $63.00
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96
Managing Brand Equity Author: David A. Aaker Manufacturer: Free Press ListPrice: $35.00 Offer: $28.00
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) Author: Scott M. Davis Manufacturer: Jossey-Bass ListPrice: $19.95 Offer: $14.96
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth Author: Scott M. Davis Manufacturer: Jossey-Bass ListPrice: $29.95 Offer: $23.96
Dictionary of Marketing Terms Author: Jane Imber Manufacturer: Barrons Educational Series ListPrice: $14.99 Offer: $10.19
Dictionary of Marketing Terms Author: Betsy-Ann Toffler Manufacturer: Barron's Educational Series ListPrice: $14.95 Offer: $14.95
Building Brand Identity: A Strategy for Success in a Hostile Marketplace Author: Lynn B. Upshaw Manufacturer: Wiley ListPrice: $46.50 Offer: $37.20
Brand Leadership: The Next Level of the Brand Revolution Author: David A. Aaker ListPrice: $30.00