The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Zag: The Number One Strategy of High-Performance Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Small Business Marketing for Dummies, Second Edition
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Marketing for Dummies
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The 22 Immutable Laws of Branding
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Web Marketing For Dummies (For Dummies (Computer/Tech))
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Stand Out! Branding Strategies for Business Professionals
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Marketing Kit for Dummies (For Dummies (Business & Personal Finance))
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The Breakaway Brand: How Great Brands Stand Out
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Advertising For Dummies (For Dummies (Business & Personal Finance))
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Advanced Selling For Dummies (For Dummies (Business & Personal Finance))
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The Brand Glossary
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
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Brand It Yourself: The Fast, Focused Way to Marketplace Magic
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Brand It Yourself: The Fast, Focused Way to Marketplace Magic
Author: Lynn Altman
Manufacturer: Portfolio Hardcover
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