Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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How Customers Think: Essential Insights into the Mind of the Market
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Sales and Marketing the Six Sigma Way
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Marketing by the Dashboard Light
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Donald R. Lehmann and David J. Reibstein
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Marketing by the Dashboard Light
Author: Patrick LaPointe
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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How Brands Become Icons: The Principles of Cultural Branding
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Enterprise Marketing Management: The New Science of Marketing
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Return on Marketing Investment
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Measuring Brand Communication ROI
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
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Marketing Payback: Is Your Marketing Profitable ("Financial Times")
Author: Robert Shaw
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